They have 3 important properties.
1/ rpm/volt - it gives you unloaded rpm at given voltage. You have to decide what battery you use and match proper rpm/volt range to get wanted prop rpm.
2/ resistency of winding. It gives you how stable are those unload rpm. Higher resistance make more rpm drop at load. You have to know resistance of winging plus cables plus controller plus cells and at known current you know effective voltage for that "no load" rpm to know what rpm it will give at load (and add little reserve to your calculation). That resistance should be minimal because it make smallest variances at load and unload (speedup in wind, slowing uphill) and lower resistance gives better efficiency at wider range of current.
3/ max current. That says how many watts is engine able to radiate. Or how much you load the engine not to burn it. Or it means what power (with your voltage) you can get to prop. It is good to know that engines are not optimized for that current and best efficiency is typically at lower currents, so it is better to use bigger engine to get effective result.
Mike wrote that brushed engines are not good for competitive use. It is because brushed engines are typically with much higher resistance 5-10x higher. That is reason why they do not keep RPM at load, but there are also really good brushed engines with properties similar to brushless. But price is in that case similar, so it really does not make sence. There are also cheap brushles engines (I know minimaly 4 good producers in Czech) so there is no need for price stress. I actually got 70A 12V engine (MEGA) far under 100usd so where is the problem?